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E スポーツビジネス最強の教科書〔第2版〕2017/10/27 平田竹男

Current

¥ 37

Buyout

¥ 1,410

Time Left

Auction ID

h1138654694

Number of Bids

2

Seller

din********

Rating

28387

42

Auction has ended

Sale

9.06-9.09, Mercari 3% + ¥3,000 OFF! 9.05-9.08, JDirectItems Auction Up to 5% OFF！ 9.03-9.07, Rakuma + Surugaya Limited 3% OFF + ¥400 OFF! 9.01-9.07, Rakuma Fashion Section Up to 10% OFF! 9.02-9.06, Animate + AmiAmi Handling Fees 50% OFF!

Item Information

Item Status
Like new
Japan Domestic Shipping
Based on actual arrival at the warehouse
Int'l Shipping Fee
Apply after arriving at the Doorzo warehouse
Auto-Extension
No
Early Finish
Yes
Starting Price
37 JPY
Bid Increment
200 JPY
Ship From
福岡県

Item Name

E スポーツビジネス最強の教科書〔第2版〕2017/10/27 平田竹男

Item Description

定価4000円

表紙やぶれあり

他に悪い点無し

一番読まれている定番テキスト、待望の新版。
アマチュアからプロまで、はじめての本格的な入門書!
斯界の第一人者が、豊富な実例とともにエッセンスを体系的な知識として提示。

この本は、大きく5つの側面からスポーツビジネスを多面的に捉えています。

●第1部欧米のスポーツビジネス:世界のスポーツビジネスに興味がある人は、ここから読み始めることをお勧めします。スポーツビジネスの中でも特に大きなビジネスとして発展しているアメリカのプロスポーツと、ヨーロッパのサッカーについて解説しています。

●第2部日本のプロスポーツの経営:まず日本のJリーグやプロ野球の経営について知りたい人は、ここから読んでみてください。バスケットボールやラグビー、さらに、ここではテニス、卓球、ゴルフ、マラソン、フィギュアスケートなど個人競技についても詳しく説明しています。

●第3部スポーツビジネスのトリプルミッションと逆台形モデル:スポーツ発展の仕組みを知りたい人や、これから自分が特定のスポーツを発展させたいと考えている人はここからがお勧めです。スポーツが発展するための好循環としての「トリプルミッション」や、「逆台形モデル」という考え方について説明しています。

●第4部スポーツメディアとスポーツマーケティング:スポーツとメディア、スポーツのスポンサーシップに関心がある人は、ここを読んでみてください。ここでは、主にスポーツと最も関わりの深いメディアである、TVとインターネットを取り上げ、オリンピックやFIFAワールドカップの放映権などについても解説しています。そして、スポーツスポンサーシップに関しては、スタジアム看板やユニホームのロゴなどから、世界の広告宣伝費の動向やスポンサーシップ・アクティベーションなどのマーケティングのトピックも盛り込みました。

●第5部スポーツメーカーとスタジアム・アリーナ:スポーツ用品産業に関心のある人は、ここを読んでみてください。ここでは、世界のスポーツ用品産業の動向やナイキ、アディダスの戦略について実際のデータをもとに説明しました。また、スタジアムの管理や運営についても、チケット販売方法や座席の工夫についても説明しています。その他、スポーツの公共性や公益的産業としてのスポーツ、そして今後のスポーツ界の発展性について述べるとともに、スポーツと国際政治の関わりについても論じています。 (「はじめに」より)

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