Have you heard of the Japanese new fashion trend Jirai kei and Ryousangata? Jirai kei and Ryousangata main originated in the Kabukicho part of Rokyo and consist of cute lace on the skirt, countless ribbons, and platform shoes. This type of fashion style started to gain popularity among Japanese teenager girls and I will introduce to you the difference between Jirai kei and Ryousangata.
Jirai Kei
Jirai Kei does originally not reference a style of clothing but has a meaning of people (mainly girls) who is mentally unstable and really aggressive in a love relationship. The reality under the cute look is to treat love and relationship beyond everything. They are also really easily affected by social media and have many negative emotions most of the time.
◆ Clothing elements
Jirai Kei main has white, black, and pink as its main color scheme. Emphasis on dark and cute elements in this fashion. Frilly dresses and platform shoes are the most common Jirai Kei fashion. Other accessories like lace belts, chokers, ribbons, and neckties can also be part of the Jirai Kei fashion.
◆ Facemask choice
If you want to try Jirai Kei fashion don’t miss out on the black PU mask or frill mask that would make your face seem smaller.
◆ Bag choice
80 percent of the Jirai Kei girls (Jirai Joshi) from the Kabuchicho are carrying a mini backpack from MCM. MCM is a brand started in Germany and acquired by Korea. Many K-pop stars (like BTS, Big Bang, and Tohoshinki) like this brand thus making it popular among young girls. The last element of Jirai Kei fashion is many Jirai Joshi would have some kind of accessories like keychains, hairclip consisting of Sanrio character My melody or Kuromi as decorations.
Ryousangata
Ryousangata originally means the college girls who would wear all the fashion elements thus making everyone wear the same.
◆ Fashion style
Ryousangata mainly consists of white, pink, and beige colors. Compare to Jirai Kei fashion, Ryousangata is more cute and girly. The clothing style is similar to Jirai Kei which has frill dresses, many laces on the outfit, or an A-line skirt. Toped with pink or black platform shoes.
◆ Mask
Mask choice of Ryousangata is mainly pink or white PU mask, or frill mask. There are many Ryousangata fashion girls would decorate their masks with ribbons or accessories related to their favorite Japanese stars.
◆ Bag
The most common brands carried by Ryousangata fashion are JILL by JILLSTUART、Samantha Vega、Masion de FLEUR. The common feature is all their bags have really cute ribbons. Ryousangata would also have Sanrio character features on them such as my melody, pompompurin, or cinnamon roll.
Related brands
I'm going to list some Japanese clothing brands which is love by Jirai Kei and Ryousangata girls.
◆ DREAMVS
Every girl who likes Jirai Kei fashion or Ryousantaga might know this online clothing brand! You can also buy accessories, shoes, and socks from Dreamvs. Because Dreamvs doesn’t have any retail stores so it lowered the price making it really affordable.
◆ REFLEM
REFLEM is more like a j-punk style, with clothes that are not very feminine. The price is less affordable.
◆ MA*RS
Before Jirai Kei got its popularity, MA*RS mainly sold Shibuya styles of clothing. Right now you can also find Jirai Kei and Ryousangata-style clothes in the store! Different from Dreamvs, MA*RS has retail stores, so you can try them on in the store, the price range is similar to Dreamvs too. Highly recommend it to people who want to try the clothing before purchasing it.
◆ BUBBLES
Their double buckle platform shoes are really popular in the Jirai Kei fashion community. The shiny texture and crystal decor can make you grab people’s attention even at night. Their unit style of dress shape prevents you from dressing the same as others. However, the BUBBLES is also on the little pricy side.
◆HoneyCinnamon
HoneyCInnamon has a little bit of Japanese lolita style in their clothing. It is good for people who want to try Ryousangata for the first time. Their clothes have an elegant and cute style so you can be unique by wearing them. But HoneyCinnamon also has a higher price.
